The HubSpot and Raiser's Edge Integration

Personalize and contextualize content for your donors

With RaiserSync™, tailor your communications based on visitors' donation history and individual characteristics. This personalized approach ensures that every piece of content your donors and contacts encounter resonates deeply with their interests and previous interactions.

Whether it’s adjusting the call to action on a donation page or segmenting email campaigns, RaiserSync™ enables you to deliver a more targeted and meaningful experience, enhancing donor satisfaction and increasing the effectiveness of your outreach efforts.

Automate donation appeals and donor communications 

Automatically enroll contacts in donor appeals and donor communications based not only on giving history — but on the full history of engagement with your website, emails, social media, and advertising.

Attribute donations to marketing for ultimate ROI

Maximize the impact of your marketing efforts with RaiserSync™ by precisely tracking the ROI from marketing to donor conversion. Get seamless updates from your donor management system to your marketing automation platform, allowing for real-time tracking of how marketing campaigns influence donations.

Utilize HubSpot's custom reporting tools to delve deeper into your data, providing clear insights into which marketing strategies are most effective at driving donations. 

Sync Marketing Insights for Enhanced Fundraising Strategy

Seamlessly sync crucial marketing information, including communication preferences and website activity, from HubSpot to Raiser’s Edge NXT. This vital integration keeps your fundraising and development teams well-informed, enabling them to tailor their strategies based on up-to-date insights.

Enhance your outreach efforts with targeted communication that respects donor preferences and leverages their online engagement. By bridging these data points, RaiserSync ensures that every aspect of your marketing and fundraising efforts is aligned for maximum impact.