Scope of Project
We've created and implemented an inbound marketing program to cultivate sustainable, measurable growth:
- Strategy & set up: Creation of year-to-year inbound marketing gameplan complete with buyer personas
- Attraction: Pillar pages, e-books, blogs, social media, and other SEO-driven educational content to attract ideal visitors, and digital advertising to promote offers
- Conversion: Calls-to-action and forms to create quality leads for cultivation as grantees and partners
- Lead nurturing: Personalized email workflows, monthly enewsletter, and web content to build relationships and demonstrate expertise
- Sales & marketing alignment: Closed-loop reporting enablement through HubSpot-Salesforce integration
- Analytics & reporting: Monthly reporting of inbound marketing data and progress toward SMART goals
