Portfolio Page: Evoking Insights

Scope of Project

We partnered with Evoking Insights to build a brand that establishes premier thought leadership and positions our client uniquely in the competitive field of executive coaching and consulting. Project features include:

Visual identity: Logo, color palettes, brand style guidelines
Brand platform: Mission statement, core values, corporate value proposition, three uniques, 5Ws, testimonials, style principles
Ideal buyer personas
Assets: Website, video production, email templates, and more

Scope of Project

We created and are implementing an inbound marketing program to cultivate sustainable, measurable growth:

Strategy & set up: Creation of year-to-year inbound marketing gameplan complete with buyer personas
Attraction: Pillar pages, e-books, blogs, social media, and other SEO-driven educational content to attract ideal visitors
Conversion: Calls-to-action and forms to create quality leads for sales cultivation
Lead nurturing: Personalized email workflows, monthly enewsletter, and contextual web content to build relationships and demonstrate expertise
Analytics & reporting: Monthly reporting of inbound marketing data and progress toward SMART goals

Evoking Insights

BRAND

Scope of Project

WEBSITE

Scope of Project

INBOUND MARKETING

Pillar Page

Landing Page

Blog Post

E-Book

Scope of Project