Foundation for Prader-Willi Research
The Foundation for Prader-Willi Research is working to eliminate the challenges of Prader-Willi syndrome through the advancement of research and therapeutic development. PWS is the most common genetic cause of life-threatening childhood obesity. We partner with FPWR to create and carry out a content marketing strategy that attracts, informs, and serves their community and generates support for their work. We created a custom website to support their growth.
WEBSITE
Scope of Project
We partnered with FPWR to create a custom website that informs PWS parents, friends and family, and researchers about promising research — while generating support for that research through donations and fundraising. We told the story of FPWR's crucial role in advancing the field of PWS research and serving as a source of hope for people affected by PWS around the world.
Project features included:
- Custom design and development in HubSpot CMS
- Database-driven clinical trials directory and map
- Nationwide listings of fundraising events, research publications, and funded projects
- Custom, easy-to-use forms and landing pages for educational downloads, donation, volunteering, and sharing success stories
- Donor CRM data import
Scope of Project
We've created and implemented an inbound marketing program to cultivate sustainable, measurable growth:
- Strategy & set up: Creation of year-to-year inbound marketing gameplan complete with buyer personas
- Attraction: Pillar pages, e-books, blogs, social media, and other SEO-driven educational content to attract ideal visitors
- Conversion: Calls-to-action and forms to create quality leads for cultivation as donors and fundraisers
- Lead nurturing: Personalized email workflows, monthly enewsletter, and contextual web content to build relationships and demonstrate expertise
- Sales & marketing alignment: Closed-loop reporting enablement through HubSpot-Raiser's Edge data import
- Analytics & reporting: Monthly reporting of inbound marketing data and progress toward SMART goals
