Portfolio Page: mmLearn

Scope of Project

We partnered with mmLearn to create a custom website that educates and supports senior caregivers on some of the toughest issues they face. We guided users to the topics they most need help with, with a searchable, filtered portal to mmLearn's extensive video archive. Guiding and implementing a technology approach that adapted to changing search algorithms, we undertook a search-optimized migration of all of their video content to YouTube, with supporting SEO topic cluster strategy on the website.

Project features included:

Custom design and development in HubSpot CMS
Graphics-driven video portal with easy-to-use UX/UI for both browsing and searching
Database-driven facility listing
Custom, easy-to-use forms and landing pages for educational downloads, subscriptions, and growth

Scope of Project

We've created and implemented an inbound marketing program to cultivate sustainable, measurable growth:

Strategy & set up: Creation of year-to-year inbound marketing gameplan complete with buyer personas
Attraction: Pillar pages, e-books, blogs, social media, and other SEO-driven educational content to attract ideal visitors
Conversion: Calls-to-action and forms to create quality leads for cultivation as subscribers
Engagement: Social media monitoring and engagement
Lead nurturing: Personalized email workflows and high-growth, educational monthly enewsletter
Analytics & reporting: Monthly reporting of inbound marketing data and progress toward SMART goals

mmLearn

WEBSITE

Scope of Project

INBOUND MARKETING

Ebook

Pillar Page

Blog

Scope of Project