One Health Organization
One Health Organization helps struggling pet parents access veterinary care through financial assistance and resources. They are the only organization in Northeast Ohio dedicated to supporting the unique family bond between people and their pets. We partner with One Health Organization to create and carry out a content marketing strategy that attracts, informs, and serves their community and generates support for their work. We created a custom website to support their growth.
WEBSITE
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Scope of Project
We partnered with One Health Organization to create a custom website that attracts their ideal visitors; converts them to leads; nurtures them to become participants, donors, and volunteers; and delights them as they engage with the organization. We told the story of One Health Organization's devotion to strong bonds between people and pets who are loved and cared, creating easy pathways to their programs, services, and giving opportunities.
Project features included:
- Custom design and development in HubSpot CMS, copywriting, SEO
- Database-driven resource portal for pet owners in need
- Find a Veterinarian map / directory with filters
- Custom, easy-to-use forms and landing pages for voucher application, donation, volunteering, and sharing success stories
- Donor CRM integration
INBOUND MARKETING
Blog
Social Media | Email
Scope of Project
We've created and implemented an inbound marketing program to cultivate sustainable, measurable growth:
- Strategy & set up: Creation of year-to-year inbound marketing gameplan complete with buyer personas
- Attraction: Pillar pages, e-books, blogs, social media, and other SEO-driven educational content to attract ideal visitors
- Conversion: Calls-to-action and forms to create quality leads for cultivation as participants, donors, and volunteers
- Lead nurturing: Personalized email workflows, monthly enewsletter, and contextual web content to build relationships and demonstrate expertise
- Sales & marketing alignment: Closed-loop reporting enablement through HubSpot-Bloomerang integration
- Analytics & reporting: Monthly reporting of inbound marketing data and progress toward SMART goals
FUNDRAISING
