Pure n Natural Systems
Pure n Natural Systems provides total air, water and temperature systems to create a healthier and more comfortable environment in homes and workplaces. Our team provided custom web development and inbound marketing services to attract, inform, and serve their clients.
WEBSITE
Scope of Project
We partnered with Pure n Natural to create a website with the dual priorities of attracting/converting visitors and providing customer-friendly online shopping for both B2B and B2C customers. Using a growth-driven design process, we:
- Programmed and integrated Shopify e-commerce and HubSpot CMS for a seamless journey from visitor to buyer to repeat customer
- Reviewed ongoing analytics to respond in real time to opportunities and gaps by building enhanced conversion paths that improved sales
- Provided a brand-driven, unified online experience across a catalog of thousands of products and hundreds of pieces of educational content
INBOUND MARKETING
Pillar Page
E-Book
Scope of Project
We created and implemented an inbound marketing program to cultivate sustainable, measurable growth:
- Strategy & set up: Creation of year-to-year inbound marketing gameplan complete with buyer personas
- Attraction: Pillar pages, e-books, blogs, social media, and other SEO-driven educational content to attract ideal visitors
- Conversion: Calls-to-action and forms to create quality leads for sales cultivation
- Lead nurturing: Personalized email workflows, monthly enewsletter, and contextual web content to build relationships and demonstrate expertise
- Analytics & reporting: Monthly reporting of inbound marketing data and progress toward SMART goals
