Transforming FPWR’s Fundraising with HubSpot and RaiserSync

The Foundation for Prader-Willi Research (FPWR) transformed its fundraising and donor engagement strategy with assistance from Yodelpop and HubSpot. By tackling issues such as fragmented data, disconnected systems, and limited content opportunities, Yodelpop executed a comprehensive marketing plan that utilized advanced tools like RaiserSync (their proprietary integration) and HubSpot’s all-in-one platform. Through strategic content marketing, personalized communication, and smooth automation, FPWR achieved outstanding results, including increased donations, improved conversion rates, and greater efficiency—empowering them to continue their mission of advancing research and enhancing lives.

Client Overview

The Foundation for Prader-Willi Research (FPWR) is a nonprofit dedicated to advancing research and improving the lives of individuals affected by Prader-Willi syndrome. Funded largely through donor support, FPWR sought to optimize its fundraising strategies to engage donors effectively and drive higher contributions.

Challenges 

Before adopting HubSpot and engaging Yodelpop, FPWR faced several challenges:

• Fragmented Data: Marketing, donor, and revenue data were siloed across systems, limiting their ability to track donor journeys effectively.
• Limited Attribution: The team struggled to identify the impact of specific content efforts like blogs and landing pages on donor engagement.
• Time-Consuming Processes: Manual workflows consumed time, reducing their ability to scale personalized donor engagement.
• Disconnected Systems: The donor database (Raiser’s Edge NXT) was disconnected from the marketing platform (HubSpot).
• Content Gaps: Lack of new SEO content regularly added to the website to increase traffic from ideal supporters.
• Limited Conversion Opportunities: Few opportunities to turn visitors into leads through downloads, forms, or calls to action.

Solution

Through HubSpot’s marketing platform and Yodelpop’s expertise, FPWR implemented a content-driven approach to fundraising, fueled by automation:

1. Seamless Integration: Yodelpop developed a cost-effective, phased solution to connect Raiser’s Edge NXT with HubSpot Marketing Pro software. The process began with an import strategy and was later enhanced by implementing the RaiserSync integration, enabling real-time synchronization between systems.
2. Accurate Attribution Insights for Content: RaiserSync enabled seamless syncing between HubSpot and Raiser’s Edge, providing closed-loop reporting to identify which blogs, emails, website pages, and CTAs drove the most engagement and donations.
3. Content Marketing Optimization: Yodelpop worked with FPWR to create and execute a content marketing strategy that transformed research findings, personal stories, and fundraising tools into compelling downloads, blogs, videos, pillar pages, and other assets. These efforts attracted traffic, converted visitors into leads, and nurtured them into fundraisers and donors.

Results

Data timeframe: January 2019 – January 2025

1. Revenue Growth Through RaiserSync Integration and Hubspot Insights

• Organic Search emerged as a key driver, generating $503,072.33 in donations from 632,506 sessions.
  • Conversion Rates: 6.61% of contacts converted to donors, with visitors spending an average of 79.09 seconds per session.
• Organic Social Media contributed $95,308.88 in donations from 182,555 sessions.
  • Conversion Rates: 0.84% session-to-contact and 7.71% contact-to-customer.
• Email Marketing raised $16,008.39, achieving the highest contact-to-customer rate (15.38%), underscoring the value of personalized communication developed with Yodelpop’s guidance.

2. Increased Donor Engagement Through Content Marketing

• Donor Acquisition by Channel:
  • 3,796 donors were acquired through organic search.
  • 1,530 donors through organic social media.
  • 1,401 donors through direct traffic.
• A weekly blog notification email, a strategy developed by Yodelpop, generated $68,203.90 in donations, demonstrating the effectiveness of consistent, educational content.
• FPWR’s blogs and pillar pages, crafted and optimized with Yodelpop’s expertise, served as the primary entry points for donor journeys, supporting both new acquisitions and repeat giving.

3. Improved Conversion Metrics Across Channels

• Social Media achieved the highest session-to-contact rate (0.84%), driving both awareness and contributions.
• Direct Traffic delivered the strongest performance, with a 9.71% contact-to-customer conversion rate and the highest engagement score, combining low bounce rates with high session times.

4. Efficiency Gains Through RaiserSync and Hubspot Automation

• The integration of RaiserSync, developed and implemented by Yodelpop, significantly reduced manual data entry, allowing FPWR staff to focus on building meaningful relationships with major donors.
• By combining HubSpot’s robust tools with Yodelpop’s strategic planning, FPWR was able to scale its donor engagement efforts. Automated workflows and precise segmentation ensured that communication was both efficient and highly personalized, enhancing donor experiences and fostering long-term relationships.

Conclusion

Content marketing was integral to FPWR’s success. With Yodelpop’s expertise in content strategy and HubSpot integration, FPWR transformed its content into a powerful fundraising engine. Educational blogs, pillar pages, and targeted email campaigns attracted new donors, nurtured existing ones, and drove measurable revenue growth.

HubSpot empowered FPWR to streamline operations and maximize donor engagement, while Yodelpop’s strategic planning and implementation ensured a seamless integration of tools and processes. Together, they enable FPWR to sustain its mission of advancing research and improving the lives of those affected by Prader-Willi syndrome.